How a Decorative Concrete Overlay can Help Mom-and-Pop Shops Compete with Large Companies

A Closer Look at Portland-Limestone Cement
and the Questions It Raises

In the race toward reducing carbon emissions and building a more sustainable future, the construction industry has placed significant emphasis on material innovation. One of the most talked-about shifts in recent years is the rise of 1L concrete, also known as Type 1L Portland-limestone cement (PLC). While its environmental intentions are clear, the execution and field performance of this material have sparked deep concerns among contractors, finishers, and construction professionals across the country.

What Is 1L Concrete?

1L concrete is a blended cement product made by intergrinding Portland cement clinker with up to 15% finely ground limestone. It falls under ASTM C595 and was promoted as a more sustainable option than traditional Type I or Type II cement, with a claimed reduction in embodied carbon of about 10%.
This transition is part of a broader movement toward lowering the construction industry’s carbon footprint. However, for many professionals working in the field every day, the reality of 1L’s performance has not aligned with its promise.

Why the Push—And Why the Pushback?

Advocates of 1L cement cite decades of successful use in Europe and a growing need for climate-conscious practices. Major producers in the U.S. began shifting almost entirely to Type 1L in 2022 and 2023, often with little consultation or consideration for the practical realities faced by contractors and specialty finishers.
This sudden change, often framed as a “drop-in replacement,” has led to a number of serious challenges:
Surface Defects & Finish Failures
Many contractors have reported inconsistent finish quality, scaling, dusting, and difficulty achieving color uniformity in decorative and exposed applications. In some cases, these issues have led to litigation over failed installations.

Lack of Field Testing & Support

Although some densifiers and admixtures are being promoted as compatible with 1L, most have not undergone sufficient independent testing to ensure reliable long-term performance. Contractors are left to troubleshoot on their own, often at their own expense.

Distrust from the Field

For many in the construction world, especially those working on architectural concrete, decorative finishes, or high-performance surfaces, the lack of transparency and technical support has created a deep sense of frustration and mistrust.

What Industry Experts Are Saying

While many material producers remain committed to 1L cement, an increasing number of contractors, specifiers, and consultants are raising red flags. Some are now avoiding 1L altogether in high-exposure projects or are specifying additional treatments, sealers, or surface hardeners to compensate for performance issues.
Yet even these remedies come with asterisks: most haven’t been thoroughly tested alongside 1L, and results vary based on climate, substrate, and finishing practices. While some contractors are beginning to find combinations that work, there is no universally endorsed solution at this time.

Proceeding with Caution

There’s no question that sustainability is an urgent priority—but true sustainability must also account for durability, performance, and constructability. When cement fails in the field, the environmental impact of replacement materials and labor far outweighs any initial carbon savings.
As the industry continues to explore lower-carbon alternatives, many experts are calling for a more thoughtful, transparent, and inclusive approach—one that includes rigorous testing, real-world data, and support for the contractors on the front lines of implementation.

The Bottom Line

1L concrete may represent a step toward sustainability, but for now, it’s a step that should be taken with full awareness of its limitations. The current landscape demands caution, continued evaluation, and an honest dialogue between producers and practitioners.
Until field data improves and manufacturers take stronger accountability for performance, the use of 1L cement should be considered on a case-by-case basis, especially in projects where finish quality, color uniformity, or long-term durability are critical.

Decorative concrete overlay in Sushi Restaurant

Decorative concrete overlay in Sushi Restaurant

While it is exciting to start a small business, it is essential to take specific steps to compete with larger companies. Not only do you need to sell an exceptional product or service and offer outstanding customer support, but you also need to pay attention to how you visually present your business to both existing customers and prospects. Something as simple as decorative concrete overlays is enough to give you the edge that you need.

For example, if you have a corner café surrounded by well-known restaurants, you need a fantastic menu and spot-on service. However, to draw people inside your doors, you want to make the place inviting. Even from the outside, you can use decorative concrete overlays to get attention. Beautiful floors stamped to look like genuine brick, wood, or rock are just one way to accomplish that.

Once inside, you need to continue with an innovative design. Instead of an ordinary countertop, you can use decorative concrete overlays to leave a positive impression. In addition to beautiful colors, textures, and patterns, you can embellish the countertops using things like aggregates, sparkly flecks of metal, quartz beads, or vinyl acrylic paint chips.

Concrete overlay in Pizza Restaurant

Concrete overlay in Pizza Restaurant

Regardless of the type of business you have, decorative concrete overlays serve as a foundation on which to build everything else. In addition to floors and countertops, you can use this solution to create one-of-a-kind walls, fireplace surrounds, water features, fire pits, and more. Just remember that along with designing a beautiful interior, you need to enhance outside areas, like a patio, walkway, and so on.

With so many unique overlay options, you can achieve any look that you want. If you want a business that looks elegant and sophisticated or casual and whimsical, no problem. With the right product installed by an expert, you can take some of the customers away from your larger competitors.

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